9 Types of Videos That Every Business Can Use.

There is nothing like one fit for all when it comes to videos in marketing strategies. The different audience has different tastes of content and formats that appeal to them. As a brand, you will need multiple formats of videos, including explainers, promos, case studies, demos, and so on. There are endless things that you can try with your video, starting from styling, the approach of it, orientations, and much more. This blog will discuss a few essential video formats that you should include in your marketing strategy for higher brand awareness and audience engagement.

1. Explainer Videos

As the name suggests, this video format is used for explaining complicated products or services. An explainer video is made in such a way that it declutters the complex products or services for ordinary people. Due to this, the animation is one of the preferred styles for making these videos. These videos are easily shareable and engaging. However, you should put extra effort into appealing to the emotional side of the viewers.

The first step for making an explainer video is answering what’s in it for the buyer. The explanation should be the theme of your video. As a brand, you can make explainer videos for the products and services you offer. Instead of making any sales pitch in the video, you should focus on solving the customer’s issue.   

2. How-To Videos

It is one of the most popular formats of educational videos. In general, these videos are a step-by-step guide to explain to the viewer how to do something. These questions are incredibly common in search engines, and that’s what makes “how-to videos” extremely SEO friendly. While making these videos, try to answer basic riddles that customers face in your industry. Outros are critical for your branding, and it’s where you should include your pitch. It might consist of things like persuading them to sign up for the newsletter, subscribe to your channel, visit your website, and much more. These videos are helpful to persuade potential buyers.

3. Promo/Teaser Videos

The basic task of these videos is to promote any product, service, or new launch. Most of the time, companies have text-based content marketing assets for promotion. Converting them into videos can be a fun and engaging way to gain the audience’s attention. Promo videos can do wonders when drawing the audience’s attention to upcoming events, virtual conferences, and more.

While planning for promo videos, always try to link it with any bigger story that you want to reveal to the audience in the future. These videos are good, especially for enhancing brand awareness, increasing blog or website traffic, and lead generation.

4. Thought Leadership Videos

These videos’ main aim is to share your brand’s unique perspective to build trust and following. They have to be authentic and to the point so that you can share your expertise and start a conversation in favor of your brand.

Handy for building thought leadership within your industry,  it further aids in establishing your expertise, educating your audience, and making connections.

5. Webinars and Recorded Webinars

Webinars are aimed to educate potential customers about technologies and work that your company does while simultaneously generating leads through targeted email. Businesses use webinars as digital events to generate leads for the company. Similar to standard webinars, recorder webinars are videos that can be scheduled to be viewed on a specific date and time. It can also be published on your website.

While planning new webinars, do thorough research, and take on topics strategically. It can act as the seed to the first step of the buyer’s journey. You can also include short videos in your webinars. Plan shooting them in a way that clips can effectively be used in your content marketing programs.

6. Case Study/Testimonials Videos 

These are one of the most important formats of videos for your brand. Clients tend to l visit a business site for customer testimonials before making a decision about purchasing. These videos are effective for clients to assess whether your product/service will help them or not. 

Request your satisfied customers to vouch for you and help you in shooting testimonials. If they agree to it, start by asking them to answer a few basic questions. These videos are a stamp of approval about your quality of work.

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7. Company Culture Videos

Building trust is one of the biggest concerns for businesses. Company culture videos are the key to gain authentication and recognition easily. Here you can easily tell the audience about things that your brand stands for. Be interactive, fun, and creative while making company culture videos. About us, jobs and recruiting, internships, etc. are some of the topics that you can cover in these videos. 

8. Demo Videos

Just like explainer videos, demo videos give details of the working of products and services. The difference is it comes later in the marketing funnel and is more detailed and specific. These videos are helpful for buyers in easy handling of the products they purchase.

Product demo videos include unboxing of products, the packing and quality of it, and what the customers can expect. These videos are aimed to show the viewers the true value of your product.

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9. Personalized Videos

The personalized video tries to bring the audience in the limelight and narrate the story from their perspective and personal touch. These videos are used heavily in political and social campaigning. It ideally contains the name, title, photo, company name, etc. These videos have immense potential to increase response rates, lure customers, and can add an x-factor to your business.

Conclusion:

One of the basic parameters for running a successful video marketing campaign is to have a rich video library. It would help if you started with a few formats you are comfortable with and choose the best ones for your brand. If you don’t know where to start, visit InVideo online video editor to get started and make compelling and eye-catching videos for your marketing channel.